Luke Nesler is joined by GT Bicycles Sr. Brand Manager Mike Marro, who discusses the crossover from moto to bicycle enthusiasts and how they touch both markets. THE ZONE Marro’s Background Opportunities, brand connections, etc. BMX VS mountain bikes,...
Luke Nesler and Jay Cavanaugh go through some power marketing tips that will help you promote your moto brand. THE ZONE Cavanaugh’s Digital Background Driving Buyers Emotions & Clients Branding Personal Stories = Interaction Values, Identity Price Anchoring...
Luke is joined by Alex Ray to talk about everything other than his results on the track. ARay has built a strong personal brand over the past five years that has allowed him to be one of the best-known names in the sport. He recently launched his own clothing brand,...
Luke is joined by Jesse Ansley, two-time XC3 champ riding for Trail Jesters team. Jesse made a commitment to himself at the beginning of the 2021 season to go all-in on not only his racing career but building his personal brand. Midway through the season, his YouTube...
Luke is joined by Chris Meyer from Maxxis, who talks about taking his career from the liquor industry to breaking into his passion for motorcycles. Now Chris works heavily on marketing the brand and helping Maxxis bring in new customers. THE ZONE Meyer’s...
Many of you will recognize David Nash’s voice as a regular caller on the PulpMX Show, but there is much more to “Nash” than being a moto fan. David and his wife, Amy, started the youth-development team Blu Cru East, which competes in the GNCC series....
Dr. Jay Cavanaugh is the literal definition of a secret weapon. Jay is a mindset performance coach for many top supercross and motocross athletes. He joins Luke Nesler on the Moto Marketing Podcast to talk about how he helps his athletes perform and how he promotes...
Sam Morton is a lifelong moto fan who turned his passion into a thriving business, as SKDA is one of the hottest graphics brands in the sport today. Sam has built a global brand from his home country of Australia and now works with some of the top teams in the sport....
Luke Nesler is joined by Aaron Paisar from Polaris to talk about dealership development, getting through some tough times in 2020, and one of the biggest brands in off-road. THE ZONE Paisar’s Background @ Polaris Power-sport Passion Marketplace Today Then / Now...
Luke Nesler is joined by Complete Racing Solutions’ Coach Robb Beams to discuss the development of his athlete training business over the past several years. THE ZONE Getting In To The Sport Toyota Moving Forward Program Time Frames Health/Wellness Components...
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