Luke Nesler is joined by Kris Keefer to talk about building his personal brand over the years and how it's allowed him to create the dream life he lives today with Keefer Inc. Testing, PulpMX, and Racer X. THE ZONE Topics this...
Luke Nesler is joined by Kris ...
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Luke Nesler is joined by Impakt Results CMO George Cicci and Sr. Social Media Strategist Lacie Geary as the three discuss Black Friday and Cyber Monday marketing tips for your moto business. A crucial point in the year, it is...
Luke Nesler is joined by Impak...
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Luke Nesler is joined by ETS Fuels' Beth Paretta to discuss educating the market on a product you can't see. How do you grow a brand when someone can't see your product? Beth joins Luke to discuss on this week's...
Luke Nesler is joined by ETS F...
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Luke Nesler is with FMX legend and Deft Family owner, Nate Adams, to talk Nate's life after full-time competition and growing one of the most well-known glove brands in the history of moto. THE ZONE Topics this episode: Athlete and Entrepreneur The...
Luke Nesler is with FMX legend...
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Luke Nesler is joined by Stacyc's Mike Dettmers. The young brand has grown rapidly and their marketing has made them one of the popular companies among the riders of tomorrow. THE ZONE Topics this episode: A Brief History Product Experience Creating the...
Luke Nesler is joined by Stacy...
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Luke Nesler is joined by Andy White of FXR. FXR has become one of the hottest gear brands in moto in recent years. Getting their start in the snow scene, Andy explains how they made their transition into moto and...
Luke Nesler is joined by Andy ...
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Luke Nesler is joined by DeeO, Polar's Wayne Vartabedian, and Race Tech's Chris Riesenberg to dive into the topic of sponsorships. Knowing how to approach a brand and form a partnership is critical in today's moto landscape. Luke, DeeO, Wayne,...
Luke Nesler is joined by DeeO,...
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Luke Nesler is joined Athena/GET brand manager Dan Truman. The two talk supercross' return, building a powerful network, and branding. THE ZONE Topics this episode: Building Your Network Be Honest to Others and Avoid Burning Bridges Utilizing Your Friendships and Network Learning...
Luke Nesler is joined Athena/G...
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Luke Nesler is joined by Chris Riesenberg of Race Tech Suspension and Engines. They take a dive into what Race Tech has contributed to in building their brand. Talking multi-channel marketing and relationships, they discuss the patience and testing it...
Luke Nesler is joined by Chris...
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Luke is joined by Dylan and Melissa of Youth Off-Road Riders to talk how they can grow their organization. They discuss amazing strides in growing their riding community of children, and even getting parents involved for a whole family affair! THE...
Luke is joined by Dylan and Me...
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