The Moto Marketing Podcast: Episode #64

The Moto Marketing Podcast: Episode #64

Luke Nesler is joined by Shawn Lupcho, the creator and owner of Moto-Skiveez. They discuss the research and development that goes into a seemingly simple product, but when you try to improve a design and explain the differences to the marketplace, it can prove to be challenging. Lupcho shares his story and info about his innovative product on this week’s episode.


  • Starting The Company/Background
  • Who Uses The Product
  • Lupcho’s First Product
  • Different Styles of Products
  • 3 Primary Riding Positions
  • Marketing Approach

Go to if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he’ll get in contact with you.

Send us your burning questions: [email protected] !

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