The Moto Marketing Podcast: Episode #7

Scott Sepkovic, of Arma, and Luke discuss how he had a hand in making Monster become such a massive brand at the X Games nearly a decade ago. Amongst other things, the duo talk about the up and coming Arma, and how Scott and his team are working to build it into a notorious motocross brand.

The Zone

• Origin of Arma
• Chad Reed and Arma
• X Games
• Guerilla Marketing
• Demographics and Its Potential Range
• Riders Testing Products
• The Need for Tribe-like Community You Can Trust

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