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The Business Of Moto

The Moto Marketing Podcast: Episode #105

The Moto Marketing Podcast: Episode #105

Luke Nesler is joined by Powersports industry expert Sam Dantzler to talk about the state of the two-wheeled powersports industry. Sam is the president of Garage Composites, which features 20-Clubs for the powersports, marine, and bicycle industries. Within each...

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The Moto Marketing Podcast: Episode #104

The Moto Marketing Podcast: Episode #104

Luke Nesler is joined by Randy Richardson from Michelin. Randy is someone who needs no introduction and is loved by many in the sport. The FMIP talks about his long-standing career at Michelin, his passion for the sport, and his new project, Teenior Citizen. THE ZONE...

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The Moto Marketing Podcast: Episode #103

The Moto Marketing Podcast: Episode #103

Luke Nesler is joined by Paige and Kelly McReynolds, creators of McRey MX, a new lifestyle moto apparel brand they developed for those who love getting out with family and friends at the sand dunes or local riding spots. They created the brand for ladies who...

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The Moto Marketing Podcast: Episode #102

The Moto Marketing Podcast: Episode #102

Luke Nesler is joined by Frank Sell of Get Sh!t Done Coffee. Frank talks about starting his moto coffee brand from nothing more than an idea and execution. THE ZONE Why Moto? Sell’s first business Settled down for family time Getting back into the sport Growing...

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The Moto Marketing Podcast: Episode #101

Luke Nesler is joined by Web and Communications Director of Impakt Results Mike Hudgins to talk about some power web-marketing tips for your moto brand heading into 2022. THE ZONE Developing online strategies Website design, objectives, and tips Conversion rate...

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The Moto Marketing Podcast: Episode #100

The Moto Marketing Podcast: Episode #100

What better way to celebrate episode 100 of the Moto Marketing Podcast than with Davey Coombs. Davey and Luke talk about the history of Racer X as well as the role that DC plays in promoting GNCC and motocross. THE ZONE Where Racer X started Career passions Print vs...

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The Moto Marketing Podcast: Episode #99

The Moto Marketing Podcast: Episode #99

Luke Nesler is joined by “The King” Jeremy McGrath as he talks about his career after professional racing. Jeremy has never been known for sitting still. As he puts it, “The grass doesn’t grow under my feet.” Jeremy talks to Luke about...

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The Moto Marketing Podcast: Episode #98

The Moto Marketing Podcast: Episode #98

Luke Nesler is joined by Dave Casella of Troy Lee Designs, one of the most respected professionals in the dirt bike industry, to talk about his career journey and what his role entails today. THE ZONE Getting into design How Casella’s first apparel idea came...

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