The Moto Marketing Podcast: Episode #104

The Moto Marketing Podcast: Episode #104

Luke Nesler is joined by Randy Richardson from Michelin. Randy is someone who needs no introduction and is loved by many in the sport. The FMIP talks about his long-standing career at Michelin, his passion for the sport, and his new project, Teenior Citizen.


  • Background on the industry
  • Passion for the sport
  • Management
  • Power of the platform
  • Start of the brand
  • Wanted a recognizable brand
  • GNCC partnership
  • Building brand awareness

Go to if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he’ll get in contact with you. Send us your burning questions: [email protected] !

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