The Moto Marketing Podcast: Episode #98

The Moto Marketing Podcast: Episode #98

Luke Nesler is joined by Dave Casella of Troy Lee Designs, one of the most respected professionals in the dirt bike industry, to talk about his career journey and what his role entails today.


  • Getting into design
  • How Casella’s first apparel idea came along
  • BMX vs Moto
  • Selling his first business
  • New logos and ideas
  • The next step
  • The whole transition (the team)
  • Gas Gas, Spoof
  • Barsha

Go to if you want to talk about next steps during this crazy COVID-19 time with Luke. Set up a time within his calendar, and he’ll get in contact with you. Send us your burning questions: [email protected] !

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